Our guest today is Gary Schneeberger’s, he has three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. He has an extensive background as a spokesperson, appearing on the CBS Evening News, CNN This Morning, NPR and HLN, among dozens of others.
Gary will discuss his new book “Bite the Dog” Build a PR Strategy To Make News That Matters . His writing, under his own name and on behalf of clients, has appeared in Time, The New York Times, The Wall Street Journal, USA Today, the Washington Post, CNN.com and The Huffington Post.
As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. He has captured his insights and experience on the wise practice of public relations in Bite the Dog: Build a PR Strategy to Make News That Matters, available at most online booksellers. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times.
He has advised Hollywood studios (Universal, Warner Bros., 20th Century Fox), television networks (USA, History, The CW), global ministries (Focus on the Family) and publishing houses (Simon & Schuster, Hachette Books), as well as counseled and created communications platforms for some of the biggest names in movies and TV (including Mark Burnett and Roma Downey) and the most influential leaders in the faith community (including Jim Daly and Russell Moore). For more information g to http://weroar.la/